AbleNet creates accessible technology that transforms lives. Their flagship product, the QuickTalker Freestyle, is a tablet-based speech device for children with limited or no verbal ability — giving a voice to those who need it most.
As AbleNet's first-ever copywriter, I had two goals: streamline the creative process, and develop a core brand strategy from scratch. I built the brand voice, the style guide, the audience profiles, and the workflow infrastructure that the marketing team would use going forward.