Fannie Mae — Samantha Chase-Sampson

Overview

As Fannie Mae's Senior Copywriter, I created clear, engaging copy that brought their mission to life across social media campaigns, internal communications, and industry event materials. I managed a team of junior copywriters and collaborated directly with graphic designers in Canva to deliver multi-platform campaigns.

The work ranged from an Earth Day x Green Bonds social campaign to a Down Payment Assistance Guide designed to make homeownership feel accessible to first-time buyers — translating complex financial concepts into language that actually resonated.

What I delivered

Social media campaigns

Wrote and led campaigns across Instagram, LinkedIn, and Facebook — including Earth Day x Green Bonds and Women's History Month.

Internal communications

Crafted internal copy keeping Fannie Mae's message consistent across the organization.

Homebuyer education materials

Developed a Down Payment and Closing Cost Assistance Guide and an HFA Preferred mortgage product guide, simplifying complex financial information for first-time buyers.

Creative team leadership

Managed junior copywriters, assigned and edited work, and presented deliverables at multiple stages to stakeholders.

Process improvement

Worked with fellow Senior Copywriters to improve the creative brief process and reduce unnecessary revisions.

Cross-functional collaboration

Met with requestors to align on content strategy and KPIs; collaborated with graphic design team to align copy with visual design.