Case Study · 2020–2021

Olive AI

Copywriter
Industry
Healthcare Technology
Type
B2B · Startup
Focus
Campaign copy · Press releases · Success stories
Audience
Hospital systems & administrators
Overview

Olive created one of the first AI-powered medical technologies for providers and hospitals: an AI that connected patient data across time and space, cutting down on medication abuse, catching medical contraindications, and making providers' lives easier.

As a key member of their marketing team during a period of rapid growth, I crafted copy that translated Olive's complex automation technology into clear, human-centered messaging — helping healthcare providers understand and embrace the future of healthcare AI.

What I delivered
01
Press releases
Wrote press releases including the Florida Blue partnership and Boston Marathon announcements, translating technical milestones into accessible news.
02
Customer success stories
Created the Olive x Gunderson customer success story and similar case studies for provider audiences.
03
Provider resource guides
Developed the Florida Blue Interactive Provider Resource Guide and supporting materials for hospital administrators.
04
Social media strategy
Collaborated with the social team to design engagement strategies and wrote copy driving awareness across platforms.
05
Creative brief process
Designed and implemented a streamlined Creative Brief process, reducing unnecessary revisions and improving workflow efficiency.
Work samples
Florida Blue Provider Resource Guide
Florida Blue Provider Resource Guide
Florida Blue Press Release
Florida Blue Press Release
Gunderson Customer Success Story
Gunderson Customer Success Story
Boston Marathon Press Release
Boston Marathon Press Release
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